My First Task : Consumer Behaviour (Introduction)

The task of Consumer Behaviour

Department of Family and Consumer Sciences

Megawati Setyanti (G34140090)

Department of  Biology (www.biologi.ipb.ac.id)

Faculty of Mathematics and Science (www.fmipa.ipb.ac.id)

Bogor Agricultural University (www.ipb.ac.id)

Kuliah Perilaku Konsumen IKK233 (Consumer Behaviour)
September 2017-Januari 2017

Department of Family and Consumer Sciences,

Faculty of Human Ecology ( www.ikk.fema.ipb.ac.id )

Bogor Agricultural University (IPB) ( www.ipb.ac.id )

Lecturer :

Prof Dr Ir Ujang Sumarwan, M.Sc ( www.ujangsumarwan.blog.mb.ipb.ac.id, sumarwan@mb.ipb.ac.id, www.sumarwan.staff.ipb.ac.id )
Ir Retnaningsih, M.Si

Book reference:

 

Source : 

Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta (ID): PT Ghalia Indonesia.

First class ( Friday, 8th September 2017)
at 13.00-15.30 WIB
Class B1-C2

Summary

In the first class, we discussed about the contract also the rules of this subject. After that, the lecture gave us introduction about consumer behavior such as the definition, description, and example.  Consumer behavior as those activities directly involved in obtaining, consuming, and disposing of products and services, including the decision processes that precede and folor these actions. Consumer behavior is the study if individuals, group or organizations, and the processes they use to select, secure, use, and dispose of products, services, experience or idea to satisfy needs and the impact that that these processes have on the consumer and society.  Actually, consumer behavior talk about ‘Why do consumers do what they do’. 4W+2H is the important thing if we study about consumer behavior. 4W + 2H is What they buy ? ; Why they buy it ? ; When they buy it ?;Where they buy it ?; How often they buy it ?; How often they use it ? 

There are three perspective of consumer behavior, those are perspective about making decision, perspective about experience, and perspective about behavioral. The other science that we can find in consumer behavior are sociology, anthropology, economy, and psychology. There are several process in making decision to buy a product. First, the introduction about consumer's needs. Next, searching the information and evaluation (compare some choice to making decision). And then, the consumer will buy the product based on their choice. After buying the product, consumer will get their own happiness and satisfaction. Last, consumer become consumptive.